Contractor Marketing Articles

Contractor Marketing 2-Minute Tuesday: What Social Media Platforms Should I Use? Part 2

“Are you on all the right social media channels? Here are some of the less known platforms that contractors should be using.

Welcome to Contractor Marketing, “Two-Minute Tuesday,” I’m Brodie Tyler with Inbound Systems and I’m bringing you the quickest, most valuable, and most profitable two minutes of your week.

Today, in under two minutes I’m answering the question, “What social media platforms should I use for my contracting business?”

Ready. Set. Go!

This is part 2 of the question. In the last video I already answered Facebook, Twitter, and Google+. Just ran out of time, it’s only two minutes, right?!

So, let’s cover the other four:

LinkedIn — I like LinkedIn for contractors because it’s a way for you to network with other professionals, other referral sources. So let’s say you’re a roofing contractor, if you want to connect on LinkedIn with architects, then you can and you can go after that particular niche, build a relationship with them, provide content to architects via LinkedIn, maintain and build that relationship with that referral source. That’s what I like LinkedIn for, as far as contractors go.

YouTube — YouTube is a great way to show off your projects. We have a roofing contractor who had a video of bats flying out of a roof when they started working on this project and that video went viral. So, YouTube can be effective for your contracting business, if you use it right and show off your projects.

Pinterest — Pinterest is another one that is more visual. A lot more female users are going to be on Pinterest and as we know, they’re heavy influencers in a husband and wife team. If you can make the wife happy, more often than not, everything else is in line then they going to be buying from you. So, Pinterest — post the best pictures, hire a professional photographer and post the best pictures you have on Pinterest and share them with your audience.

Houzz — Houzz is the same type of thing. Professional pictures, get reviews on Houzz. It’s a public platform, you don’t have to pay to gain that visibility on Houzz, but you do want to post projects and obtain reviews on Houzz.

That’s it! Thanks for watching today’s, Contractor Marketing, “Two-Minute Tuesday!”

To your inbound marketing success!

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