Welcome to Contractor Marketing, “Two-Minute Tuesday,” I’m Brodie Tyler with Inbound Systems and I’m bringing you the quickest, most valuable, and most profitable two minutes of your week.
Today, in under two minutes, I’m going to talk about Yodle for contractors – why I’m not a fan.
Ready. Set. Go!
Today we’re gonna talk about why I don’t like Yodle for contractors.
First of all, Yodle is a service that offers a turnkey website, they create a separate website, besides yours and they market and promote that particular website– not yours.
They also set up a phone number for tracking phone calls. I like the tracking phone calls aspect of it, don’t get me wrong; the thing I don’t like about it is it can confuse Google. If Google sees that you have two different websites for the same company, and different phone numbers for the same company and same location, then my goodness, you’re confusing Google! If you want to get more, free traffic and visibility on search engines, like Google, then Yodle is not a good idea.
Another reason why I don’t like it is it’s the same as owning versus renting a house. So, with Yodle, you don’t own anything, you’re just paying them to market a property they own. Just like renting a house.
Would you rather rent or own? Same thing with Yodle. I’d rather they market your own website, as opposed to their own.
The websites and marketing strategies they offer are very cookie-cutter. They are going to use the same strategies they use on a hair salon or a vegan restaurant to market your contracting business. Now, I just don’t like that approach. I think your contracting business should have a customized marketing approach as opposed to something else that has nothing to do with your business.
Finally, once you cancel the website, the website doesn’t necessarily go away, they can just forward that Yodle website that you cancelled to one of your competitors. So you’re basically investing in a website for Yodle to hand off to your next competitor.
So that’s why I don’t like Yodle.
Thanks for watching today’s, Contractor Marketing, “Two-Minute Tuesday”
To your inbound marketing success!