Manufacturer Marketing Articles

Marketing for Manufacturers… Is Blogging Really That Important?

Why Blogging MattersIt’s really not even up for debate; blogging for your business, any business, matters. It’s a marketing for manufacturers must have.

In today’s business world, you’re too busy to read some obscure advertisement on how to increase your profits by $1M. You want to see tangible, real numbers that show how other businesses have done exactly that.

Before I get into numbers, you must remember to write content that’s relevant, engaging, and is directed at your target market.

The Proof is in the Pudding

Another great way to think of blogging is, it’s a way to make money even when you’re not working. The Internet is open 24/7, 365 days a year. That means your business really never closes and a great blog acts as a tireless salesman.

Let’s take a look at some blogging statistics that will leave you salivating at your desk. (Statistics courtesy of

  • B2B marketers that actively write a blog receive 67% more leads than those who do not. This number shows that companies are actively engaging their customers. The more you engage your leads the better chance you have at converting them into a customer.Inbound Systems blogging activity
  • Companies who make their blog a priority will delight in a positive ROI by 13X. Let that number digest for a minute. This is free advertising, folks. Let your blog work for you. Write consistently and you’ll see the returnInbound Systems ROI
  • Blogging returns a whopping 97% more links to your website. Wow! By producing content that matters, other websites will feel the need to share your information for their own credibility. That’s the ultimate compliment! Another example of classic inbound marketing. The more sites that link to your site, the more it increases your web presence. That’s marketing for your manufacturer business you can’t ignore.Inbound Systems Website Links

If it isn’t already, blogging should be a primary focus in your marketing campaign. You will enjoy more traffic to your website, more leads, and ultimately more profit from those leads.

Wait, I’m not done! We still need to talk about how to get Google to love your blog.

Let Google Help You

Google is ubiquitous. So why not use it to your advantage? Google loves blogs that have fresh, relevant content. By frequently blogging, you’ll give Google a great reason to index your page more often, which equals more online visibility for your business.

Google wants to like your page, so allow them to. If Google isn’t coming to your site, you won’t show up very high in the search results, so update your page frequently!

If you’re a manufacturer, now’s the time to jump-start your marketing the inbound way! To help you get started, please feel free to download our “Inbound Marketing Checklist” by clicking below.

To your inbound marketing success!


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