You’re the star — you just don’t know it yet. Manufacturers everywhere are using YouTube to show off their business. Are you one of them?
When marketing for manufacturers, YouTube should be a dominating feature and a forefront of a campaign. From there, you have a plethora amount of options for showcasing your brand to distributors and retailers.
From weekly “How To” videos or a weekly recap of what’s going on in your office, YouTube allows you to be the oscar winning actor you have always wanted to be! Showing off all your talents and what makes you different.
Using YouTube when marketing for manufacturers will increase your presence in an online world that boasts more than one billion users. Yes, a billion!
Popular Video Types
All you need is a camera and an idea. Distributors everywhere are looking to work with manufacturers that propose something unique. Remember, your videos don’t have to be long, drawn out productions.
A good starting video would be one that shows retailers exactly what’s involved in your process. This will help distributors and resellers understand what you’re presenting and they’ll be more likely to engage.
Give your customers a tour of your facility. Everyone loves a “behind the scenes” look at how businesses work.
Customer testimonials are also a popular video choice to highlight the quality of service you provide. Positive words prove powerful to the curiosity of your customers.
Product demonstration is another customer favorite. By showing distributors “how” your stuff works (think on the lines of, “How It’s Made”) you build trust and keep them coming back for more.
Engaging = Subscribers
Of course, remarkable, relevant video content is what will ultimately help you get more orders, but you cannot forget to engage with your viewers. After posting your videos, pay close attention to your comments. After all, YouTube is a community; be the mayor!
Many viewers may ask questions. This is a perfect time to engage, answer those burning questions, and build trust. If you get multiple inquires of the same question, make a video about it!
You’ll demonstrate that your manufacturing company is an expert in your field, allowing you to start nurturing the relationship.
Ultimately, after a few engagements, they’ll hopefully become a subscriber of your YouTube channel. Subscribers will then receive an alert whenever you publish a new video, thus creating customer retention and loyalty.
Using YouTube in a fun, effective, and unique way is another important aspect of inbound marketing. To make sure you’re on the right track and not forgetting anything, download our Inbound Checklist below.
To your inbound marketing success!
~Brodie
