Contractors often wonder if social media can help them get new leads. Well, social media is everywhere, but is your business name everywhere? It can be if your social media accounts have a resounding presence.
Can social media help ease the pain of marketing for contractors and help grow your business and make it more profitable? Absolutely!
In today’s demanding business world, if you’re not swimming in the social media pool, you’re sinking. Using social media the right way, is one-way to dominate your competitors!
It’s one thing to be on social media, but not using it correctly and often is simply pointless. Social media is so in front of our faces now that companies are creating positions just to manage their social media campaigns. That should tell you something!
So, does your business have a marketing campaign? If so, are you using it effectively? Let’s talk about marketing for contractors and how social media can help generate new leads!
4 Ways Social Media is a Marketing Magic
- Increases brand awareness – last I checked, Twitter and Facebook are free. This means free and easy marketing for contractors. Use social media to create an astounding presence within your potential leads using relevant tweets and posts to share company news, products, offers, etc. Let your social media be a way for your leads to learn more about you.
- New customers and expanding your audience – you never know who’s looking for you. Being active on social media allows you to search within your area and see what customers are asking for. New customers = expanding your audience.
- Target markets – people love to share and hashtag their needs on social media. Use this to your advantage by using a simple hashtag search on Twitter. This helps identify your target market. This also allows you to start an open dialogue with your potential leads by responding to their hashtag question and presenting yourself as a real person and not just an automated response. By posting industry news on Facebook, you can see who’s “liking” your post or page, acknowledge them, and start a conversation.
- Increase website traffic – what’s the point of having a great website if no one can see it? By promoting your site via Twitter, LinkedIn, and Facebook, you’re opening up a dialogue with possible leads and other industry professionals. Tweet, like, and share for those clicks.
K.I.S.S. Your Customers
You’ve heard the saying, “Keep it simple, stupid.” Social media campaigns don’t have to be hard!
Having a simple conversation with your potential leads is a great way to establish yourself as an expert in your field. A tweet a day will bring customers your way.
Speaking to your leads shows that you’re not just “another company.” Showing your business personality makes you more likeable and more marketable.
Social media is a huge part of inbound marketing. To get started on your inbound marketing campaign, download our checklist!
To your inbound marketing success!
~Brodie
