What separates you from your competition? How do you stand out from other contractors? According to my most successful contractor clients, it’s your willingness to answer questions from homeowners. I don’t mean answering questions on your own time or whenever you get around to it, and I don’t mean giving half-baked, under-researched answers when a […]
As a contractor, you’re busy. Maybe you’re busy enough that you’ve written off social media altogether. When you’re dumping time into Twitter and Facebook but not getting much traction, it can seem like a huge waste of effort. Sometimes you feel like social media for contractors just isn’t worth the energy. (more…)
You don’t know where to start. You need a website — either a new website, or a better website because the old one isn’t doing the trick. You know contractor websites can be successful, but you’re not sure what the process entails. (more…)
Angie’s List. Home Advisor. Home Depot. Sears. Porch. Amazon? As a contractor, the list of online middlemen for your services is not short –even Google is getting into the mix. (more…)
As a contractor, you rely on word-of-mouth for many of your leads and jobs. Word-of-mouth referrals are great, but they’re often inconsistent, because they can come flooding in for a few weeks and then totally drop off for weeks at a time. That’s why you should rely on your website to bring in fresh leads. […]
I hate to be the bearer of bad news, but if you count on Google for new jobs, it’s time to rethink your strategy. That lead source may not be around for much longer. (more…)
