Contractor Categories Archives: Marketing

Sad Contractor

Contractor Marketing Math Failure

I recently consulted a contractor who wanted to implement inbound marketing into his contracting business. Although he is a real person and the following details are real, for privacy reasons I’ll refer to him as, Carl.  (more…)

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Links and search engine visibility

Why Links are Important for Contractors

As a contractor, you rely on word-of-mouth for many of your leads and jobs. Word-of-mouth referrals are great, but they’re often inconsistent, because they can come flooding in for a few weeks and then totally drop off for weeks at a time. That’s why you should rely on your website to bring in fresh leads. […]

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Fake Online Reviews

Fake Online Reviews: It’s Worse than We Thought

Last week, the UK’s Competition and Markets Authority dropped a bomb on the world of online reviews. Though it didn’t name names of specific review sites, its report found fake online reviews happen all the time. We already knew that. We just didn’t have the studies to back it up.  (more…)

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Inbound Systems Marketing for Contractors advertising is dead

Why Traditional Advertising is Dead

You know the guy at the party who constantly interrupts others just to talk about himself? Ya.. that guy… He’s annoying, right? That’s what traditional advertising has become. Self-promoting annoyance. Did you know, traditional advertising is also known as “interruption advertising?” (more…)

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