Contractor Categories Archives: Marketing

I recently consulted a contractor who wanted to implement inbound marketing into his contracting business. Although he is a real person and the following details are real, for privacy reasons I’ll refer to him as, Carl.  (more…)

I hate to be the bearer of bad news, but if you count on Google for new jobs, it’s time to rethink your strategy. That lead source may not be around for much longer. (more…)

As a contractor, you rely on word-of-mouth for many of your leads and jobs. Word-of-mouth referrals are great, but they’re often inconsistent, because they can come flooding in for a few weeks and then totally drop off for weeks at a time. That’s why you should rely on your website to bring in fresh leads. […]

Last week, the UK’s Competition and Markets Authority dropped a bomb on the world of online reviews. Though it didn’t name names of specific review sites, its report found fake online reviews happen all the time. We already knew that. We just didn’t have the studies to back it up.  (more…)

Have you ever seen a blog that’s so useful, looks so good, and gets so much user engagement that you look back at your own blog and ask, “Why do I even bother?” (more…)

  It’s easy to see why blogging is an essential part to any great contractor marketing plan. It engages your audience and sets you up as an industry expert. (more…)

Spring is in full swing. The weather is warmer and your business line is ringing off the hook. Suddenly, your services are in demand and you can hardly keep up. We feel your pain. Welcome to the busy season! (more…)

With the contractor busy season in full force, your sales team needs to be in tip-top shape to make the most of it. The more you gather and know about a lead, the easier it will be for you to turn them into a customer. (more…)

Marketing for contractors doesn’t have to be as painful as you might think. You spend a lot of money on marketing, but you just aren’t seeing the results you were hoping for. Are you not getting enough leads? Are these leads not qualified? (more…)

Investing in marketing for your contractor business can be a costly choice, so how do you really know if you need better marketing? Do you feel unsure whether your current marketing is even working for you? (more…)

Back in February, Google made a pretty hefty announcement that will affect your contractor business. In their next search algorithm update, they would place additional value on websites that are optimized for mobile. (more…)

You’re probably thinking that contractors don’t really need blogs. Contrary to that thought, HubSpot found that 43% of businesses acquired a new customer just by having a blog. Guess you want a blog now, huh? (more…)

You know the guy at the party who constantly interrupts others just to talk about himself? Ya.. that guy… He’s annoying, right? That’s what traditional advertising has become. Self-promoting annoyance. Did you know, traditional advertising is also known as “interruption advertising?” (more…)

What happens when you offer a free estimate? You drive somewhere in town, you knock on the door, look at the problem, and then talk to the potential customer. (more…)