Welcome to Contractor Marketing, “Two-Minute Tuesday,” I’m Brodie Tyler with Inbound Systems and I’m bringing you the quickest, most valuable, and most profitable two minutes of your week.
Today, in under two minutes, I’m covering the topic, “reputation management for contractors.”
Ready. Set. Go!
Ok, so, your customers have worked with other contractors in the past — everyone has had a bad experience with a contractor, and everybody has a story they can tell. Whether or not they tell that story online is a different question.
But, the first way to manage your reputation is to provide great service and don’t give them a reason to talk bad about you online. Do everything you can to make sure your customers are happy, because these days with social media and review websites, it’s harder and harder to control your online reputation. Take care of them (your customers) upfront and first.
Secondly – Like it or not, you have an online reputation, whether you manage it or not. People are going to talk about you online and whether that message is positive or negative, that’s really up to you — by how you take care of your customer and whether or not you’re proactive at managing your online reputation.
There’s two ways you can manage your online reputation. One is reviews and the other is through testimonials. Both are feedback from your customers, but it comes down to a where that content is published.
For reviews — They’re on third-party websites like: Houzz (a contractor based website) or a generic search engines like Google+. Your customers can leave reviews about you on these other websites. The more reviews they leave, the more visibility you’re going to have on these websites. It’s good for search engine optimization and it’s also good for managing your reputation.
For testimonials — They can be published on your website — maybe in your sidebar or near calls-to-action; like when you’re asking them to set up an appointment. If you have a testimonial right beside it, it’s going to help entice them to actually set that appointment.
And finally, publish your testimonials on social media. You have this good feedback from customers, use it! — We’ve done this for our own contractor clients and have gotten great engagement and feedback and a lot of interaction on their social media accounts.
That’s it! Thanks for watching today’s Contractor Marketing, “Two-Minute Tuesday”
To your inbound marketing success!